STUDIO JAYWALL, Cut the Cheese, TO DO Tonight!
Last night at Pecha Kucha Kevin Yuen Kit Lo of LOKI (Jay Wall’s partner in crime for the show opening tonight in the Junction) asked me how I knew Jay. I couldn’t recall the exact moment of our meeting but I also don’t remember a time when his presence wasn’t somehow on the periphery of my own investigation on how best to support and promote ‘Toronto the Good\ through an alchemic mix of community building, design thinking and iconic visuals.
I was probably first aware of his presence through his work. Jay’s baby is STUDIO JAYWALL a “Toronto-based team specializing in creative direction and graphic/interactive design for social, culture, environmental and city-building initiatives.”
I liked that this guy was using his creative powers for good and that he understood how beautifully designed visuals could motivate people to change – even encourage an activist spirit!
“Let the Dead Man Rise” t-shirt design by Jay with custom handlettering for Toronto folk musician Joe Zambon.
Jay Wall and Sean Martindale at Pecha Kucha, telling the story of the cARTographyTO ad takeover project.
Some of Jay’s local clients include Spacing Magazine, Centre for Social Innovation, Live Green Toronto, Metcalf Foundation and East Scarborough Storefront. Another client is Evergreen CityWorks located at the former site of the Toronto Brickworks in the beautiful Don Valley. For the shoot I had asked Jay to bring some artifacts with him that he felt spoke to design in Toronto. One of the objects he brought was an old Toronto Brickworks brick that he found along the Lake Ontario shoreline.
“The type ‘TBCo.’ stands for the Toronto Brick Company which was historically based at the Brick Works. I live near the Don Valley, and I love visiting the Brick Works. It’s also interesting to encounter bricks like this when walking the shore of Lake Ontario, across town from the Brick Works. It’s not uncommon though to find these. Many of the old bricks that the city was built with have been turned to rubble and used as fill to expand the edge of the city out into the lake.
“In a rapidly changing neighbourhood, how does the past meet the future? Through the documentation, re-imagining, and re-composition of vernacular storefront signage, lettering and typography, we present a visual commentary on the changing face of the Junction. We look at how the old and new co-exist – what stays and what gets left behind – in an attempt to spark a conversation about hopes for the Junction’s future.”
Another artifact Jay brought along was the Jane Jacobs pin he always showcases somewhere on his person. Toronto loves their Jane! When I moved to Toronto my (re)introduction to the city I thought I knew from growing up close by was the unknown stories uncovered through Jane’s Walks around the city.
“I always wear Jane on my jacket or bandana. I like having her company as I’m riding, walking, or working in the city. She’s a powerful icon of citizen-led city-building (especially for Torontonians), and the triad of intelligence, love, and resistance.”
The story behind the “W” and why Jay decided to bring it speaks to the ethos of Jay’s way of working.